03 · Brand-specific notes
Eight brands cover roughly 90% of reach-in calls in SoCal.
True Manufacturing: Trulaske family-owned (Missouri). Independent. T-23 / T-49 / T-72 most common. Excellent parts availability, 5-day service through True parts network. The T-49F freezer variant shares about 80% of parts with the T-49 cooler.
Turbo Air: Korean, US distribution strong. M3R single, MSR-49 double-door, MSR-72 triple. Aggressive pricing, post-2018 quality competitive with True.
Traulsen: ITW Food Equipment Group. G Series (mid-tier) and R Series (premium). Higher service ticket but reliability is industry-leading. Common in chain restaurants and hotels.
Beverage-Air: Ali Group since around 2005. HR1 single, HR2 double. Mid-premium, common in chain restaurants.
Continental Refrigerator: Pittsburgh-based, premium American. CRA series.
Hoshizaki: Japanese manufacturer, premium quality reach-ins (separate from their ice machine line).
Victory, Migali, Norlake, Avantco: value-tier and mid-tier. Parts available but less stocked locally. Typical 2 to 5 day part turnaround through our distributor network.